I say, “wear what you love and love what you wear.” My assistant Margi says she wears her heart on her sleeve. If you are wearing an Earth Bitch Jacket you are literally wearing something you love and care about on your sleeve. 

What you wear says a lot about your personality, your interests, and what you might be up to. 

It is critical to be genuine when your wearables encourage interest. Your at the check out counter at your favorite local book shop and the patron next to you says, “Your purse is adorable, is it a hedgehog?”

This is the perfect opportunity to say, “Thank you. Actually it is a Tenrec, an endangered species from the island of Madagascar.  Would you like to pet it?”

If  you have peaked their interest you can add something like, “Similar to hedgehogs they can roll into balls. They can swim and they can be as small as a few centimeters long weighing less than 5 grams!”