I say, “wear what you love and love what you wear.” My assistant Margi says she wears her heart on her sleeve. If you are wearing an Earth Bitch Jacket you are literally wearing something you love and care about on your sleeve. 

What you wear says a lot about your personality, your interests, and what you might be up to. 

Don’t just dress to impress, dress to spark up a conversation. 

It is critical to be genuine when your wearables draw attention. Imagine yourself at the check out and the patron next to you asks, “Your purse is adorable, is it a hedgehog?”

This is the perfect segue to reply, “Thank you. Actually it is a Tenrec, an endangered species from the island of Madagascar.  Would you like to pet it?”

If  you have peaked their interest you can add something like, “Similar to hedgehogs they can roll into little balls, swim and they can be as small as a few centimeters long weighing less than 5 grams!”